চলার পথে নগদের সাথে
Project Video Link: https://youtu.be/Lqody-4yrBQ
Proposal for a Corporate Documentary to celebrate the foundation day of Nagad
Submitted By: Trusted PR
Company: Trusted PR
Trusted PR is one of the promising rising agencies, dedicated to excellent PR and 360-degree marketing solutions. Our focus is consistently result-oriented, with the vision of being the most significant PR agency on the horizon. We treat every client as an ally and promise to contribute to their success by aligning our mission with theirs.
We are an axis of 5 members:
Chowdhury Mehnaz Afrin Shreya - Chief Executive Officer (CEO)
Golam Safayet Sakir - Chief of Operations (COO)
Shaik Al- Dine Sadi - Business Development and Account Director
Kazi Mahjabin - Creative Directorr
Mehjabin Kawsar - Planning Director
Together, we identify our client's needs and objectives to implement the best strategies and set them into action.
We believe trust is the key to every successful business relationship - and we hope to have a positive impact on your business as all our efforts are made with the intention of enhancing your organization as a whole to both your internal and external stakeholders.
The reason Trusted PR is the best to execute this proposal
As an up-and-coming PR agency, we intertwine innovation and sophistication in our ideas and strategies. This helps us turn your dreams and expectations into realistic executions. We believe as our allies, you are looking for hard-hitting results and you have our immense support throughout your journey.
Nagad (Background)
Third Wave Technologies Ltd. Owner of Nagad
Rahel Ahmed - Chief Executive Officer
Tanvir A Mishuk- Founder & Managing Director, Nagad
In March 2019, Nagad Ltd started out as the mobile financial service (MFS) of the Bangladesh Post Office (BPO) as "Nagad" brand. In June 2021, BPO declared it will own 51% share, while the remaining 49% share will be held by Nagad Ltd. Now, the government has set out to form a new subsidiary to help it secure a full-fledged license from the central bank. This financial service regulated under the Bangladesh Postal Act Amendment 2010 Section 3, a unique law procured especially for the Bangladesh Post Office by the Government of Bangladesh. The digital financial service was launched by the Bangladesh Post Office on 11 November 2018. It started operations on 26 March 2019, celebrating the 48th Independence Day of the country.
Nagad started its journey with demanding services like Cash-In, Cash-Out, Send Money, and Mobile Recharge. More popular services like Bills Payment, E-commerce Payment gateway are now available. From the very beginning, Nagad has its own Mobile App for Customers and Partners. It also introduced revolutionary Customer on-boarding feature- DKYC (Digital Know Your Customers) blending Bangla Optical Character Recognition (OCR), automated Identity verification and localized data that has minimized overall customer acquisition & life cycle time to one/tenth of market practice as well focusing on Paper-less environment.
Nagad is aiming to lead the country’s booming Digital Financial Service (DFS) revolution, Nagad is a venture by the Bangladesh Post Office that facilitates the day-to-day financial transaction needs of the people. The core philosophy of the service is to fuel possibilities. According to the World Bank’s Global Findex 2017, only 50% of Bangladeshis had mobile banking and/or financial institution accounts as of 2017, of which only 21.2% have mobile money accounts. That leaves a large population of unbanked people who are in need of reliable service to assist their financial needs. With a host of essential services such as cash in/out, P2P money transfer and mobile top-ups, the purpose of Nagad is to enhance the lives of people by empowering them with financial flexibility.
Nagad sets itself apart by ensuring meticulous customer service. Through its facilities, the company contributes to the financial inclusivity & socio-economic development of the country.
Opening of an account instantly by dialing *167# from any mobile number, introducing digital KYC (know your customer) procedure, sending money to any number even if one does not have an account are some of the initiatives Nagad has introduced in the financial sector of the country, giving a much-needed boost to digitalization and the financial inclusion agenda.
What can be achieved by this corporate video
This corporate video will be created to highlight Nagad's third anniversary. The prospect is to showcase Nagad's success and reputation over the last three years.
Any sort of non-advertising video content generated for and commissioned by a business, firm, corporation, or organization is referred to as a corporate video. The vast majority of corporate video content is now hosted online and distributed via social media or email marketing. Internal employees or the company's key selling demographics are the targets of corporate video content. A marketing director or corporate communications manager is typically in charge of corporate video creation. Because this movie will be presented at the event, many higher authorities, VIPs and VVIPs, as well as internal executives, will be present. Each aspect will be covered in 4-5 minutes of video. So that all the guests who are present will get a full summary of Nagad by this video. Not only that, but the major objective is to show how Nagad has impacted and improved the lives of so many people. We will show Nagad's struggle in this video, which occurred at a time when the market was already bustling with high competition. Secondly, we'll walk you through their strategic path, and lastly, we'll show you how they succeeded. Throughout the journey, we will learn about a few of the retailer's experiences of how their lives benefited after Nagad.
Nagad’s Corporate Video Coverage
Title: চলার পথে নগদের সাথে
Genre: Documentary (Corporate Video)
Format: Semi-Structured
Duration: 5 min 20 sec
Written by: Trusted PR
Synopsis
থার্ড ওয়েভ টেকনোলজিস লিমিটেড দ্বারা পরিচালিত বাংলাদেশ পোস্ট অফিসের ডিজিটাল ফিনান্সিয়াল সার্ভিস নগদ, বাংলাদেশে ডিএফএস বিপ্লবের নেতৃত্ব দেওয়া লক্ষ্য করে খুব অল্প সময়েই নগদ পৌঁছিয়েছে এক ঈর্ষানীও সাফল্যে। এই সাফল্যের তিন বছর উপলক্ষ্যে এই কর্পোরেট ভিডিও। এখানে থাকবে নগদের চিফ এক্সিকিউটিভ অফিসার, ম্যানেজিং ডিরেক্টর, সিনিয়র ম্যানেজারদের ইন্টারভিউ।
Script
Narration | Visuals | Sound |
| Fade In
INT: একটি ড্রয়িং রুম।
একজন মধ্যবয়স্ক লোক ড্রিয়ং রুমের সোফায় বসে টিভি দেখছে, টিভিতে নগদের বিজ্ঞাপন দেখাচ্ছে। Cut To | Ambiance |
| INT: একটি ড্রয়িং রুম।
মধ্যবয়স্ক লোকটি হাতে থাকা রিমোর্ট টেবিলে রেখে, নিজের ফোনটি তুলে নেয়। Cut To | Ambiance |
| INT: একটি ড্রয়িং রুম।
ক্লোজ শটে দেখা যাবে মধ্যবয়স্ক লোকটি তার ফোন দিয়ে গুগল প্লে স্টোর থেকে নগদ এপটি ইন্সটোল করছে। Fade Out | Ambiance |
| Fade In INT: নগদের কার্য পরিচালকের রুম।
নগদের সি ই ও রাহেল আহমেদ বক্তব্য রাখছেন।
| Soft music in background
প্রশ্নঃ নগদের মত ধারনা কিভাবে হলো? |
| EXT: নগদ এজেন্ট শপ
একজন লোক নগদের এজেন্ট শপ থেকে লেনদেন করছে। Cut To | CEO’s Speech with soft music in background. |
| INT: নগদের কার্য পরিচালকের রুম।
নগদের সি ই ও রাহেল আহমেদ বক্তব্য রাখছেন। | Soft music in background. |
| INT: নগদের অফিস
ওয়াইড শটে দেখব নগদের অফিসের কর্মকর্তারা কাজ করছেন। Fade Out | Soft music in background. |
| INT: নগদের হেড অফ মার্কেটিংয়ের রুম
নগদের হেড অফ মার্কেটিং ফায়েক শুভ বক্তব্য রাখছেন। | Soft music in background.
প্রশ্নঃ এম এফ এস প্রোভাইডার হিসেবে মানুষ নগদকেই কেন বেছে নিবে? |
| INT: নগদের হেড অফ মার্কেটিংয়ের রুম
নগদের হেড অফ মার্কেটিং ফায়েক শুভ মিটিং রুমে মিটিং করছেন। Cut To | Shuvo’s Speech with soft music in background. |
| INT: নগদের হেড অফ মার্কেটিংয়ের রুম
নগদের হেড অফ মার্কেটিং ফায়েক শুভ বক্তব্য রাখছেন। Fade Out | Soft music in background. |
| Fade In INT: নগদের সিনিয়র ম্যানেজারের রুম
নগদের সিনিয়র ম্যানেজার মাসুম সাচি বক্তব্য রাখছেন। Cut To | Soft music in background.
প্রশ্নঃ করোনা মহামারি কালীন সময়ে নগদের ভূমিকা এবং প্রভাব?
|
| INT: নগদের সিনিয়র ম্যানেজারের রুম
নগদের সিনিয়র ম্যানেজার মাসুম সাচি তার হাতে একটি ফাইল, সেই ফাইল থেকে কোন কর্মকর্তাকে কাজ বুঝিয়ে দিচ্ছেন।
Cut To | Soft music in background. |
| INT: নগদের সিনিয়র ম্যানেজারের রুম
নগদের সিনিয়র ম্যানেজার মাসুম সাচি বক্তব্য রাখছেন। | Soft music in background. |
| INT: নগদের ম্যানেজিং ডিরেক্টরের রুম
নগদের ম্যানেজিং ডিরেক্টর তানভির এ মিশুক বক্তব্য রাখছেন। Cut To | Soft music in background.
প্রশ্নঃ নগদের ব্যবহারকারীরা ভবিষ্যতে নতুন কি কি সুবিধা পেতে যাচ্ছে? |
| INT: নগদের ম্যানেজিং ডিরেক্টরের রুম
নগদের ম্যানেজিং ডিরেক্টর তানভির এ মিশুক তার ল্যাপটপে কাজ করছেন। Cut To | MD’s Speech with soft music in background. |
| INT: নগদের ম্যানেজিং ডিরেক্টরের রুম
নগদের ম্যানেজিং ডিরেক্টর তানভির এ মিশুক বক্তব্য রাখছেন।
| Soft music in background. |
| Fade In CG Fade Out | Music: Signature Tune of Nagad |
Video production line up (crew)
Director and Editor: Shaikh Al- Dine
Assistant Director: Chowdhury Mehnaz Afrin Shreya, Golam Safayet Sakir
Cinematographer: Shaikh Al- Dine
Story: Chowdhury Mehnaz Afrin Shreya, Kazi Mahjabin, Mehjabin Kawsar
Script: Kazi Mahjabin, Shaikh Al- Dine
Production Manager: Golam Safayet Sakir
Art Director: Golam Safayet Sakir, Mehjabin Kawsar
Research: Chowdhury Mehnaz Afrin Shreya, Mehjabin Kawsar
Crew: Chowdhury Mehnaz Afrin Shreya, Golam Safayet Sakir, Kazi Mahjabin, Mehjabin Kawsar, Shaikh Al- Dine.
Credit Line
Client: Nagad
Agency: Trusted PR
Concept: Chowdhury Mehnaz Afrin Shreya, Golam Safayet Sakir
Story & Copywriting: Mehjabin Kawsar
Script: Shaikh Al- Dine, Kazi Mahjabin
Production: Trusted PR
Director: Chowdhury Mehnaz Afrin Shreya
Assistant Director: Golam Safayet Sakir, Mehjabin Kawsar
Line Producer: Golam Safayet Sakir
Director of photography: Jaynto Kundu
Editor: Chowdhury Mehnaz Afrin Shreya
Art Director: Kazi Mahjabin, Shaikh Al- Dine
Interviewee: Sheikh Aminur Rahman, Solaiman Shukhon
Special Thanks:
Mohammad Shazzad Hossain
Kingshuk Haque
Ali Ahsan
Nafis Khan Akkhar